How to digitise your business
Creating a digital fingerprint is something that all businesses, regardless of size, should now benefit from.
Thriving as a business in the present day means adapting to the technological realm. No longer do we turn to the Yellow Pages or take a stroll to find a hairdresser or a dentist—we Google it first.
Today, what shows up on the web defines your success as a business.
To help your business succeeds, we’ve outlined four key steps to take when making the virtual transition:
Your main hub: the professional website
Creating a business website offers endless opportunities for customer interaction and inexpensive advertisement.
In the current world of online purchasing, mobiles and other devices serve as customer engagement tools, and modern businesses must satisfy customers’ rising expectations to keep up within the world of online platforms.
Here are two things to consider to that end:
- You can use website builders like Wix or WordPress, which are both free-host user-friendly dashboards, and have a ton of themes, extensions and plugins to choose from.
You’ll need to consider factors like design and colour choice, written sections and innovative features like clear call-to-action options, so your customers are guided easily through the entire customer service process.
- You should also think of a custom domain name, as this will be the first thing users will see when entering your site.
By doing this, your clients will be able to book services and make purchases online, improving customer-business relationships and visibility so that new customers know you exist.
Where you make connections: social media
Advertising on Facebook is fantastic for small, local businesses. your business as there are certain features which make it the leading platform for promoting services and boosting marketplaces.
Your Facebook Business page is an effective way to attract traffic to your website and communicate with customers. You can post about new products, discounts or anything you please.
Moreover, the Facebook messaging platform gives business owners the opportunity to accept private and direct messages from customers, where you can handle booking requests, answer product questions and generally offer your customers a highly personalised service.
Once you’re set up, you should post regular, relevant content Facebook Business profile.
And, when creating your Facebook profile, make sure your self-description is SEO-rich, including business name, type of industry, location and core services you offer.
Where you’re discovered: search engines & job boards
There are several ways to improve your SEO ranking on Google and boost organic traffic. But it’s complicated, and the explanation merits a deep dive—check out our full SEO guide here.
Posting on job boards can increase your visibility and attract a wider web of potential employees with the talents to excel and grow in your business. In addition, they provide yet another digital channel to advertise—not just potential openings and job listings, but also the perks of your company.
And, if you advertise jobs online, you can also add more online visibility to your company and show up more on people’s searches (otherwise called SEO, or ‘search-engine optimisation’).
Where you get help managing all of this: UENI
Look, the truth is, creating a meaningful online presence for a business is complicated.
But UENI are here to help
FREE Website, Facebook Business and Google My Business page(s) built and managed for you (30 days trial) is included in all Best Formations company formation packages.